Tips on App Store Optimization

You’ve probably heard of some of the App Store Optimization techniques, like the technique of promoting your game via iTunes. But, did you know that you can use the iTunes pricing feature to your advantage? Here’s how to do it.

The first thing you have to do is find a game to sell. If you don’t have an idea, check out the free ones that are offered on iTunes. If you want, you can make one yourself or purchase an existing game. It’s up to you, but I’m sure it will be a good idea for you to pay for the privilege of making a game.

On the other hand, if you decide to build your own game, you can use the free App Store affiliate links to promote it on the site. When a user clicks on the link, the App Store system checks your game and then displays it for other users to click on and download. Just make sure to have your game’s name displayed and to offer a free version for download.

It is highly recommended that you use the iPad app for the iPad. This will take away all the pain of trying to distribute a game to iPhone users because the system understands this device and treats it just like the iPad. So, don’t worry about Apple Store rules for selling your game.

ServiceRatingReviews count
APP FOLLOW4.612 reviews
APP BOT4.521 reviews
MOBILE ACTION4.222 reviews

In order to get noticed by the people looking for new apps, include a video on iTunes have a demo of your game. While the game itself is free, the video is made for advertising and you should make sure that the video has nothing to do with the game. This could be a product promotion for the latest products, an introduction to the game or even a review. Include a great description of your game in the description box, and create a proper landing page that includes the game, video and any other promotional material.

Before you submit your app for approval, optimize it for the App Store. For example, the title and description text should be highly optimized for the App Store format. The back page is another feature that many people overlook. Optimize it properly for the Store so that all your information will show up easily.

Don’t forget to advertise your app at least once a week on a social network like Facebook, Twitter or MySpace. Promote it using the Hootsuite plug-in. Use the icon in the top right corner of your website. Follow all these tips and your new game will be published in no time.

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